Showtime Photo Tips

Five Simple Photographic Tips
to make your product shine
!

There are a number of considerations when it comes to marketing and promoting your product to the world.


Apart from obvious factors such as where to promote, setting your marketing budget and so on, the photo you use in an ad or newsletter, on a website or flyer should be of paramount consideration. Believe it or not, it can affect sales.
Even if you’re just using the camera on your smart phone, try incorporating the following tips when photographing your next product to help it shine!

Follow these easy tips to be on your way to taking a brilliant photo!


Give the product a wipe to remove smudges and fingermarks

Give the product a wipe to remove smudges and fingermarks

1. Clean the item, trim unwanted threads etc, check for fingerprints and smudge marks.
Lighting - too dark (left) with flash it is still too dark (right)

Lighting – too dark (left) with flash it is still too dark (right)

2. Lighting the product is important. Natural daylight is the best however if this is not possible, place it in the most brightly lit area of the room. If it is a desk lamp you’re photographing, you may need a more subdued light but bear in mind the buyer still needs to see all the details of the product, not just the fact that it can light.
Even the slightest movement when taking a photo can produce this...

Even the slightest movement when taking a photo can produce this…

3. Keep the camera still. The slightest movement when you depress the shutter can cause the image to look blurry. If this is happening, place the camera on a still surface to take the picture. Sometimes even just taking a deep breath and holding it while you ‘click’ can help!
This might look sweet but a busy background can fight with the product for attention

This might look sweet but a busy background can fight with the product for attention

4. Consider the background. If it’s just one item you’re selling, it might get lost in the picture. You want it to shine!
Final using natural light and white curved paper background 5. A plain coloured background might be the best solution. Placing a white sheet of paper behind the product in a curve (resting it against a heavier object) mimics the professional studio shoot setup.

 

 


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