reach the masses through


Into Craft is a weekly craft e-newsletter and website that touches qualified craftspeople around Australia, New Zealand and beyond. Into craft shares projects, new shopping product offers, profiles on inspiring craftspeople, online exhibitions, competitions and updates about craft events. New product reviews, step-by-step techniques, craft-quizzes, reader polls and information sharing are all part of this craft community information source.

Into Craft is produced by Expertise Events and contributors from the craft community at large.

The team behind the scenes are well respected in their community for their work, accomplishments and talent. During their travels around Australia and New Zealand presenting numerous annual craft events, the writers often see great ideas and meet inspiring artists in their field. Into Craft is the vehicle to share these stories on people, projects, tips, new products, exhibitions and much more. Additionally, Into Craft offers subscribers the opportunity to shop online for their craft products with weekly specials.

As a community forum, Into Craft encourages participation, feedback and information sharing on ideas and events and enjoys a strong following nationally, with increasing popularity further afield.


Each week the newsletter is emailed to more than 130,000 subscribers (as at June 2015) and is actively promoted at all our Craft events, in our preview magazines and on the show websites, and enjoys extra attention on youtube, pinterest and other social media outlets.

1. Product Promotion

There are three products offered for a month period to our readers via our newsletter and on the website welcome page, and a dedicated Product Offer page, visible for one month. They measure:

Size (width x height): 175 x 100 pixels

File type: .jpg .png .gif. 72dpi

2. Banner Ads

Feature your product, service or special offer at the top of the website in a banner ad format. This will also appear on one issue of the e-newsletter at a date that suits you(subject to availability).

Size (width x height): 625 x 115 pixels

All artwork is subject to our approval before publishing. Directory ads will appear on
the website for the duration purchased.

Deadline for finished artwork is due each Wednesday by 5pm.


Note: Current Exhibitors receive a discount on rates. All rates are inclusive of GST.

Ad booking period will run for a calendar month




Product Promotion Ad (appears web & newsletter)

175 x100 pixels (width x height)

$30 per week

$35 per week

Banner Ad Top (incl 4 newsletters monthly)

625 x115 pixels (width x height)

$450 per month

$500 per month


Then please contact Marketing Journalist, Marianne Roberts (02) 9452 7575
and we can hold a spot for you.

We can also design your ad at a very reasonable rate. All advertising is subject to our full approval of
artwork and payment must be received prior to your ad appearing.